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Category Management - Intermediate level
Category: e-Learning Modules
Includes 5 e-modules
1. Learning Objectives
After completion of these e-modules Learners will know how to define a category strategy.
2. Target group
Any person who creates and implements strategies for the categories handled.
3. Content
Strategy Definition Alignment.
Needs Definition, Stakeholder analysis.
Market Dynamics (Porter).
Defining a Category Strategy (Kraljic).
Risks Analysis.