Category Management - Intermediate level

Category: e-Learning Modules

Includes 5 e-modules

1. Learning Objectives
After completion of these e-modules Learners will know how to define a category strategy.

2. Target group
Any person who creates and implements strategies for the categories handled.

3. Content
Strategy Definition Alignment.
Needs Definition, Stakeholder analysis.
Market Dynamics (Porter).
Defining a Category Strategy (Kraljic).
Risks Analysis.

More info:
2022_eClusters_purch_CategoryManagement_Fee_20211005.pdf